In the meantime, Soekartawi (2005b) in his book ‘Agricultural Communications’ suggested that the adoption (and diffusion of innovation) technology can be successful, the technology (materials disuluhkan through the TV) should: (i) Able to provide a relative advantage can be perceived by adopternya (people who imitate the technology), (ii) has a simple shape (simple) to be more easily put into practice, (iii) Its kompabilitias the technology as needed and does not conflict with a local advantage or not contrary to customs, norms and culture; ( iv) Easy to try to exploit the resources resided around the farm, and (v) Easy to be evaluated by anyone, especially by farmers.
It is worth noting that because right now it often appears a change in the global strategic environment that leads to the stronger liberisasi and globalization of agricultural trade, then this will have consequences on the competitiveness of agricultural commodities in international markets. Thus, the role of information (and wholesale) quickly through the TV or radio becomes more important. That is why information and communication of agricultural technology needs of farmers should also be able to anticipate many changes there are. Thus, information and technology, not only can increase productivity, but also can enhance their particular socio-economic conditions of farmers and their families. Linked with the economic problems of farm families, not be separated from the farm income. Farmers’ income is income derived from all branches farming for a certain time, whether sold or not sold.
